Revised & Expanded 2026 Edition

Are you invisible to AI—and therefore invisible to your future clients?
In a world where buyers no longer Google but ask ChatGPT, Claude, Perplexity, and Gemini, traditional marketing isn't just outdated—it's obsolete.

International bestselling author and renowned authority strategist Leonardo Habegger returns with a bold new edition of his classic guide, updated for the AI era. With over 35 years of experience, Habegger shows you how to transition from being a hidden expert to a recognized authority—trusted by humans and recommended by machines.

This expanded 2026 edition includes:

A brand-new section on AI visibility and Answer Engine Optimization (AEO)

The introduction of the powerful 8th M: Machines

Updated case studies, digital strategies, and platform-specific tactics for LinkedIn, YouTube, podcasts, and more

In this playbook for next-generation experts, you'll learn how to:

Build your Signature Framework™ and Category of One

Create the Authority Core™ that positions you where expertise, passion, demand, and premium pricing align

Make yourself discoverable by AI through entity trail strategies, schema markup, and trusted citations

Convert invisible knowledge into published, promotable, and profitable assets

Leverage LinkedIn, YouTube, podcasts, books, and strategic media to become omnipresent—without burnout

✅ Become the name AI recommends when your clients ask
✅ Attract premium clients who are already pre-sold
✅ Publish what you know and become impossible to ignore
✅ Move from chasing clients to choosing them

Your authority isn't just what you know—it's what the market and machines can find, cite, and trust.

If you're ready to stop being the best-kept secret in your niche and start leading it, this book is your roadmap.

Scroll up and click “Buy Now” to position yourself for the new era of authority.