Are you ready for readers?

In January 2022, Joseph Nguyen had no platform, no followers, and no brand—just an idea for a book.

By December 2024, he was a New York Times bestselling author with over 1 million copies sold.

What happened in between?

Whether you're a first-time author or looking to reignite sales, Before the Bestseller reveals the proven paths nonfiction authors take to launch books that sell—and keep selling.

Inside, you'll discover:How authors including Mike Michalowicz of Profit First (1M+ copies sold) focused on micro-communities to create echo-chambersHow authors including Mike Michalowicz of Profit First (1M+ copies sold) focused on micro-communities to create echo-chambersWho Richard Fenton and Andrea Waltz sent bulk forms to that sold over 500,000 copies of Go For NoWho Richard Fenton and Andrea Waltz sent bulk forms to that sold over 500,000 copies of Go For NoWhy James Clear of Atomic Habits leveraged the 3-2-1 email list format for long-term salesWhy James Clear of Atomic Habits leveraged the 3-2-1 email list format for long-term salesWhat made Rich Dad Poor Dad the #1 bestselling finance book of all timeWhat made Rich Dad Poor Dad the #1 bestselling finance book of all timeHow Doug Evans used social media networking to sell 100,000+ copies of The Sprout Book at book launchHow Doug Evans used social media networking to sell 100,000+ copies of The Sprout Book at book launchWhy John Strelecky sold over 8 million copies by handing his book out at Chamber of Commerce MeetingsWhy John Strelecky sold over 8 million copies by handing his book out at Chamber of Commerce MeetingsHow the author convinced 11 universities to send his book to 40,000 studentsHow the author convinced 11 universities to send his book to 40,000 students& many, many more book marketing tactics used by bestselling authors proven to sell millions of copies

No matter if you’re traditionally published, hybrid, or self published, this is the most comprehensive guide on book marketing and selling more copies of your book in existence.

You'll love this extraordinary selling guide, because it is backed with data and the stories will keep you motivated.

Stop guessing. Start succeeding. Your bestseller begins here.

Get it now.Read moreReviewPut your marketing worries to rest and drive book sales like you always envisioned. Thanks to Alex for cracking the code.
- Mike Michalowicz author of Profit First and The Money Habit  (1,000,000+ books sold)

It's the perfect book for sales-hungry nonfiction authors: No BS. Insider tips. Industry secrets. And plenty of case studies to make it come alive.
- Dan Heath, author of Reset and Upstream, co-author of Switch and Made to Stick (1,000,000+ books sold)

Most authors think their job is done when they finish writing. They're wrong. In Before The Bestseller, Alex Strathdee reveals the strategies successful nonfiction authors use to make their books impossible to ignore. If you want your book to sell long after launch, this is the guide you need.
- Nir Eyal, author of Hooked & Indistractable (1,000,000+ books sold)

This book is your blueprint to becoming a bestselling author from the go-to expert in book launch strategy.
- Allan Dib, author of The 1-Page Marketing Plan and Lean Marketing (1,000,000+ books sold)

A comprehensive guide to book marketing in the 21st century. It's filled with practical insights and ideas to get your book into the hands of readers.
- Brad Stulberg, bestselling author of The Practice of Groundeness and Master of Change (150,000 books sold)

Alex Strathdee's strategies tripled my sales right away.  I'm sorry I didn't know about him years ago.  Glad he's finally getting the word out!
- Stephen Snyder MD, author of Love Worth Making. (100,000 books sold)
 
We ensure our authors publish the right book. This is the blueprint we then give them to make sure that book gets read.
- Nicole Gebhardt, CEO of Niche Pressworks (Publisher of books by Grant Cardone, Ed Rush, Mike Koenigs & many more)

Alex is who we send people to when they need help with their non-fiction ads. His approach to ads has created a lot of great results for authors and continues to show that he's always on top of Amazon and their system.
- Dave Chesson, founder of Kindlepreneur

A goldmine of strategies for nonfiction authors serious about turning their writing into a thriving career.
- Ricardo Fayet, Founder of Reedsy

Working with over 7,500 authors, we've learned a thing or two about successfully marketing a book. Any level of non-fiction author will see book sales soar if they just apply what's taught here.
- Chandler Bolt, CEO of SelfPublishing & Self Publishing School

Alex Strathdee has written a must read for authors everywhere. BEFORE THE BESTSELLER is chock full of proven tactics to sell more books. It shows you step-by-step how to take your sales and your impact to a whole new level. Get your copy today!
- Steve Harrison, co-founder AuthorSuccess (PR for Rich Dad Poor Dad)Read more