The Making of Luvafoodie® Brand
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The Making of Luvafoodie® Brand

by Michelle Mazzara

About the Book
If you’re a foodie with the heart of an entrepreneur, The Making of Luvafoodie® Brand is the ultimate “recipe share” to inspire your success journey. Based on the diaries of Michelle Mazzara, brand creator and former national sales manager, this book offers insight and soul nourishment for everyone working hard to turn their business dreams into a reality.

Starting with her childhood dreams and later sales experience as a National Account Manager selling to Target® by age thirty, Michelle shows us a true picture of “the daily grind”—the kind that led her to a Super Bowl product showcase
as well as an unexpected battle with heart disease. Her diagnosis was only one of the stressful twists that turned her online dating website for foodies into a clean-eating brand, featuring all-natural, heart-healthy spices, among dozens more fun products. Since that turning point, Michelle’s every step has energized her healing path. Her experiences infused a serious message in a playful brand and began expanding her adventures toward national branding success.

Grab your favorite cuppa and cozy up as Michelle spills the tea on the Luvafoodie® Brand story—followed by eighteen delicious recipes incorporating Luvafoodie® spice blends and dressing mixes—to nourish you in the process of creating a brand and a life that you absolutely love!
Read moreReview"A fun and informative read. Entrepreneurship is not an easy path for anyone, and the twists of the journey can easily be glossed over. Michelle Mazzara has given a real insight into the personal and professional challenges that were part of building Luvafoodie®. I appreciated the journey from dating website to candy maker to spices. Truly a story of a brand that knows how to pivot. I can hardly wait to try a couple of the recipes! "
—Julie Finch, Trademark, Copyright, Social Media and E-Commerce Attorney, Finch Law Office

"Michelle Mazara's story is about a woman whose resilience is a joy to behold. She brings us along on her journey of pain and success. We read about her being knocked down and wonder how she always found a way to bounce right back up again. When one way of succeeding was blocked, she persevered until she found another way to achieve her dream. A must read for all who share Michelle's dream of making themselves better but encounter a world saying they are foolish for trying."
—Stephen Nowicki, PhD, ABPP, Charles Howard Candler Professor of Psychology Emeritus, Emory University and Author of Choice or Chance: Understanding Your Locus of Control and Why It Matters

"Michelle Mazzara has displayed courage and perseverance in her journey while building the
Luvafoodie® brand by facing numerous challenges head-on. Her determination to overcome obstacles inspires those around her. Through her actions, Michelle has become a true testament to the power of courage and unwavering resolve."
—Jeanette Tostenson, Qwiznibet Foods Co-Owner

"
The Making of Luvafoodie® Brand is an inspiring narrative about Michelle Mazzara's ability to turn her dreams into reality against numerous obstacles. Whether you're a food lover, an aspiring entrepreneur, or simply looking for motivation, this book is a must-read. It serves as a reminder that with passion and perseverance, anything is possible. As someone who is in the same industry, I read the entire book in one day and could not wait to turn the page."

—Dean Packingham, Founder, Mike and Jen's Hot CocoaRead more

Formats

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Book Details

ASIN B0DLH84YB8
Author(s) Michelle Mazzara